L.A. Care

Design Brief: This commercial, shot on location at Santa Monica Pier and Union Station in Los Angeles, had several character requirements in addition to the L.A. Care representatives. I selected the shirt color for the representatives (Which is not the same as that worn at the company) to convey not only the “Oranges” theme, but also happiness, health and vibrancy. I also incorporated the blue of the LA Care logo for our hero boy. ~KM

OLYMPUS DIGITAL CAMERA

OLYMPUS DIGITAL CAMERA

OLYMPUS DIGITAL CAMERA

 

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